U.S. Social Ad Spend To Reach Almost $10 Billion By 2016, Says Report

The overall spend on social advertising is on track to reach $9.8 billion by 2016, says a new forecast from media research firm BIA/Kelsey.

$3.8 billion was spent on social advertising in 2011, which indicates overall growth in this space of some 250 percent over the next five years.

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