Google shopping: The product search becomes liable to pay the costs

With the introduction of Google shopping separates Google from the free product search. Past thereby the times are in which online dealers without for it to pay in „Google Product search” could be listed. What is the background and for Google also further services liable to pay the costs will make?

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http://video-news.find-best.biz/2012/06/01/google-shopping-the-product-search-becomes-liable-to-pay-the-costs/