Nike Twitter Ad Campaign Banned As @WayneRooney Breaks The Rules

Nike has become the first UK brand to have its Twitter campaign banned after the Advertising Standards Authority (ASA) ruled that the sporting company’s use of professional footballers breached the rules by not making it clear to followers that tweets sent out were ads.

Nike’s promotion, which included such footballing luminaries as Manchester United’s Wayne Rooney [...]

http://find-best.biz/2012/06/20/nike-twitter-ad-campaign-banned-as-waynerooney-breaks-the-rules/