Users more loyal to apps in 2012; iOS beats Android

In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year.  …

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http://find-best.biz/2012/06/27/users-more-loyal-to-apps-in-2012-ios-beats-android/