60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI [STUDY]

While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer.

A recent study from Econsultancy and Adobe discovered that almost six out of [...]

http://find-best.biz/2012/09/12/60-of-marketers-say-engagement-still-the-only-reliable-way-to-measure-social-media-roi-study/

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