What Social Consumers Want From Brands (And What They Actually Get From Marketers) [INFOGRAPHIC]

Did you know that while more than three-quarters (76 percent) of marketers feel that they know what their consumers want, only about one-third (34 percent) have actually asked?

This divide, coined as the perception gap by industry analyst Brian Solis, naturally presents a problem for brands looking to maximize user engagement and conversion rates on platforms [...]

http://find-best.biz/2012/09/05/what-social-consumers-want-from-brands-and-what-they-actually-get-from-marketers-infographic/

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