Counterpoint: Engagement On Twitter Isn’t Everything. But Advocacy Is.

It’s easy to forget that Twitter isn’t a one-size-fits-all communications channel. What works for one brand isn’t necessarily the right strategy for another. That observation may seem obvious but tends to get lost amidst the various case studies of success that frequently capture marketers’ attention.

Every brand is distinctive. Its digital and social media marketing strategy [...]

http://find-best.biz/2012/10/16/counterpoint-engagement-on-twitter-isnt-everything-but-advocacy-is/

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