Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was [...]
http://find-best.biz/2012/09/14/marketing-with-social-media-what-really-works-infographic/ [tags ]
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